Social Media Management

For businesses in the 21st century, a social media presence is no longer optional. It provides potential customers with a non-committal way to express interest in your brand and products.

Social media can provide instant results, plus it requires a much lower investment than traditional media like radio or TV.

In addition to building brand awareness, social media will also help you boost website traffic, sales, and ultimately your ROI.

However, a DIY approach to social media doesn’t always work. You will need to post consistent, high-quality content that is helpful or interesting for your target audience. Here’s an inside look at our agency’s social media management process:

1. Audit the client’s current social media presence.

We create a SWOT analysis for the client to determine strengths, weaknesses, opportunities, and threats.

3. Define the content strategy.

After defining the current campaigns, goals, and KPIs, we create a content strategy to support them.

2. Review and refresh social media platforms (as needed).

We optimize all profiles to maximize the success of future marketing efforts.

4. Analyze key performance indicators (KPIs).

By evaluating and reevaluating KPIs, we can measure the success of each campaign.

5. Create a monthly report

The client will receive a new report each month to review.

6. Tweak the strategy for the next month if necessary.

Our goal is to increase the client’s ROI over time, which sometimes means making changes to campaigns or strategies periodically.

What you get with our social media management package

- Profile optimization to maximize followers and engagement
- Send DMs to all new followers to welcome them and promote special offers
- Strategy creation and design
- Hashtag optimization based on industry, location, and engagement
- Interaction on stories
- Reply to comments and DMs
- Daily post on social media
- Repost, tag, and mention for user-generated content
- Monthly report